CHALLENGE #1: A newly-formed charitable foundation wanted to determine how best to reach its target audiences. Their area of service was very crowded - dozens of other entrenched organizations served this population.

Solution:
Media "Brandscape" Evaluation

Results:
By mapping how other groups were positioning their services and goals, MME Research was able to identify viable areas of differentiation.

CHALLENGE #2: A public relations agency was preparing its response for a highly competitive RFP. The multinational company that sent out the RFP was looking for an agency of record and sought to re-evaluate its public relations strategy using a "blank slate" approach.

Solution:
STEEP Analysis

Results:
MME Research identified possible social, technological, environmental, economic and political media vulnerabilities from a company and industry standpoint. The upshot? The agency knew the company's issues inside out, and won the client.

CHALLENGE #3: A mid-sized technology company in a rapidly consolidating field needed to know how it was faring against the larger companies that were suddenly entering the marketplace.

Solution:
Competitive Media Analysis

Results:
MME Research found that although the huge companies were stealing some of the media spotlight due to their overall size, the coverage was all about the competition within the marketplace, and not about the quality of the technology.